Offer now available for the Protein Cereal Loops. On sale with world wide delivery. This isn’t just cereal. It’s your high-protein wake-up call. Protein Cereal Loops keep the crunch, skip the sugar, and pack in 14g of protein* — so you can start the day strong and feel properly fuelled.
Decadent Chocolate or warming Cinnamon. Classic flavours, done right. This isn’t just kid’s cereal dressed up in macros. It’s a grown-up bowl with real taste — satisfying, straightforward, and made for early starts, post-gym bowls, and everything in between.
Crunching the numbers — here’s what’s in your bowl:
14g protein * — contributes to the growth and maintenance of muscle mass 1
0g sugar — sweet taste, no crash
159 calories * — light enough to fit your routine, filling enough to fuel it. Browse our extensive range of Myprotein products. Found on the safe and secure website myprotein.com.
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Quick take: iHerb makes it easy to browse supplements, protein, wellness products, and healthy pantry staples in one place. It’s a handy option for comparing ingredients, brands, and customer reviews before choosing what suits your goals.
Perfect to eat anytime of the day. Love that it has no sugar.
Rated 1 out of 5
Brumbar –
Much of what I buy from Myprotein is good but this cereal is truly terrible.
I had 2 spoonfuls of it and threw the rest away, it is really that bad.
It tastes nothing like cereal at all and tastes artificial in every respect.
I thrown the rest of this away.
There are much better ways to get protein in your diet without having to eat something this bad.
Rated 1 out of 5
Michelle –
I really didn’t expect cereal can taste this bad. The chocolate flavor is barely noticeable, and the artificial aftertaste completely takes over, and it lingers. Honestly, it’s the worst cereal we’ve ever had in our lives.
Rated 1 out of 5
Fanni –
Do not waste your money on this. Just stick with a regular cereal like coco shreddies and drink your protein shake. You will have less kcal even tho shreddies contains some sugar but still much better macro nutrients and you will have your protein intake. £10 to the bin
Rated 1 out of 5
Anonymous –
I ordered this item expecting a breakfast cereal and I got anything but.
Firstly, it doesn’t contain any grain or anything you’d associate with a cereal, despite its name which is misleading.
Secondly, its taste is so artificial it is like eating a bowl of chemicals, so much so that it left me with an after taste that made me retch. I genuinely couldn’t make myslef swallow it and believe it is inedible and I am shocked it has got through product testing, both for its disgusting taste and its misleading packaging.
I CANNOT recommend this product AT ALL and would not order it again. I might as well have chucked money down the drain.
Rated 2 out of 5
Jimbob –
I thought would try thes as a breakfast treat because I don’t eat cereal, I poured myself 2 servings (70g) so I would get enough protein in 1 meal.
When I first started eating I thought they had a good crunch then the chocolate flavour kicked in but it soon started to taste strange and not a nice chocolate taste, I felt it was more fake and a bit off putting, I wasn’t sure I I would manage the rest but I perceived and ate it all, I had almond milk with these but that didn’t help improve the taste.
I have bought 2pkts, not looking forward to eating the rest but I paid for them and I am not wasting money.
Rated 1 out of 5
Shaz –
Normally Myprotien stuff is delicious, this is the rare time that the product was bad. I hope this if only the first iteration and they can do improve their formula. I would avoid until the next edition.
Rated 1 out of 5
Gav –
The chocolate one tastes horrible, I threw it away without finishing a small bowl. It reminded me of surreal.
The cinnamon one is a bit nicer as they’re covered in cinnamon but I still wouldn’t recommend.
Rated 1 out of 5
Lucy –
Horrendous taste and even worse after taste – pure chemical. Tried both chocolate and cinnamon and both went in the bin after the first bowl. Please don’t waste your money!
Quick take: iHerb makes it easy to browse supplements, protein, wellness products, and healthy pantry staples in one place. It’s a handy option for comparing ingredients, brands, and customer reviews before choosing what suits your goals.
ErwanT –
Not good I don’t recommend
boxing123 –
Perfect to eat anytime of the day. Love that it has no sugar.
Brumbar –
Much of what I buy from Myprotein is good but this cereal is truly terrible.
I had 2 spoonfuls of it and threw the rest away, it is really that bad.
It tastes nothing like cereal at all and tastes artificial in every respect.
I thrown the rest of this away.
There are much better ways to get protein in your diet without having to eat something this bad.
Michelle –
I really didn’t expect cereal can taste this bad. The chocolate flavor is barely noticeable, and the artificial aftertaste completely takes over, and it lingers. Honestly, it’s the worst cereal we’ve ever had in our lives.
Fanni –
Do not waste your money on this. Just stick with a regular cereal like coco shreddies and drink your protein shake. You will have less kcal even tho shreddies contains some sugar but still much better macro nutrients and you will have your protein intake. £10 to the bin
Anonymous –
I ordered this item expecting a breakfast cereal and I got anything but.
Firstly, it doesn’t contain any grain or anything you’d associate with a cereal, despite its name which is misleading.
Secondly, its taste is so artificial it is like eating a bowl of chemicals, so much so that it left me with an after taste that made me retch. I genuinely couldn’t make myslef swallow it and believe it is inedible and I am shocked it has got through product testing, both for its disgusting taste and its misleading packaging.
I CANNOT recommend this product AT ALL and would not order it again. I might as well have chucked money down the drain.
Jimbob –
I thought would try thes as a breakfast treat because I don’t eat cereal, I poured myself 2 servings (70g) so I would get enough protein in 1 meal.
When I first started eating I thought they had a good crunch then the chocolate flavour kicked in but it soon started to taste strange and not a nice chocolate taste, I felt it was more fake and a bit off putting, I wasn’t sure I I would manage the rest but I perceived and ate it all, I had almond milk with these but that didn’t help improve the taste.
I have bought 2pkts, not looking forward to eating the rest but I paid for them and I am not wasting money.
Shaz –
Normally Myprotien stuff is delicious, this is the rare time that the product was bad. I hope this if only the first iteration and they can do improve their formula. I would avoid until the next edition.
Gav –
The chocolate one tastes horrible, I threw it away without finishing a small bowl. It reminded me of surreal.
The cinnamon one is a bit nicer as they’re covered in cinnamon but I still wouldn’t recommend.
Lucy –
Horrendous taste and even worse after taste – pure chemical. Tried both chocolate and cinnamon and both went in the bin after the first bowl. Please don’t waste your money!